The Real Cost
This is a campaign to spread awarness about the negative health effects of smoking and vaping.
The spots first aired a year ago, but while I was interning at Hornet, I had the opportunity to partcipate on the renewal of this campaign's videos. The client was looking for an update on their logo. They wanted to replace their previous flat 2D logo with a 3D design.
These were the logos I developed in 3D! I was responsible for everything in the 3D pipeline: modeling, shading, and lighting the letters. Throughout this project, I also learned how to properly place a camera using backplates as a reference. I created a lot of iterations on texturing, based on what the client was looking for, and each spot had a slightly different lighting setup to match the stop motion environment.
You can find both campaigns linked below!